The name was created by Harley Procter, the founder's son, who was inspired by Psalms 45:8 in the Bible: "All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces whereby they have made thee glad."Īs Ivory is one of P&G's older products (first sold in 1879), P&G is sometimes called "Ivory Towers" and its factory and research center in St. In 1874 Procter & Gamble trademarked "Ivory", the name of its new soap product. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, who later renamed it Ivory. Williams Company in Glastonbury, Connecticut, manufactured soap under the name Ivorine. Over the years, the brand has been extended to other varieties and products. Ivory (French: Savon d'Ivoire) is a personal care brand created by the Procter & Gamble Company (P&G), including varieties of a white and mildly scented bar soap, that became famous for its claim of purity and for floating in water. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied. Support this channel: /jeffquitney OR /jeffquitney
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